
The brief was to design food packaging that was retro, candy and sugar free. This was an assessment that I really enjoyed but took a lot of time to design and then print and put together, to see what it really looked like in order to make design changes.
I went through a few iterations on these to get the look just right so it wasn’t too plain, too busy, and that the writing on the back wasn’t too small or not positioned ideally.
I experimented with the colours, the pattern on the sides, where to place the logo and how to do the information on the back.
I used Illustrator for this assessment. I had to manually do the bleeds because it wasn’t automatic. I also had to make sure the fold lines and dye lines were in the right places so when I cut it out, it was easy to see where I needed to cut and fold it up into an actual package. .
- Client :
- TAFE
- Release Date :
- Aug 2022